The Owljock Bowl Guide

Image via WikipediaThe college football bowl season has begun.  Thirty-five games will be played between December 18 and January 10, with some of them featuring schools whose worthiness for post-season play is debatable.  They also provide programming for ESPN, which will televise many of the games.

Since corporations known and unknown began putting their names on bowl games, the original titles of them have either been pushed to the background or eliminated altogether.  (Example:  the Fiesta Bowl is now the TOSTITOS Fiesta Bowl, just like the Supremes became DIANA ROSS and the Supremes.  Thank goodness Destiny's Child never went that route with Beyonce.)  Some of these bowl titles are so bad, they're like naming your kids with the same first letter (as in Kim, Kourtney and Khloe Kardashian).

As a public service, we bring you The Owljock Bowl Guide.  First we'll give you the name of the bowl, then tell you who the sponsoring company is and what they do.  Prepare to be astounded.  (The list comes from ESPN.com.)

uDrive Humanitarian (Boise, Idaho)  transportation communications.

R+L Carriers New Orleans  Shipping firm.

Beef O'Brady's St. Petersburg  Restaurant chain.

MAACO Las Vegas  Chain of auto repair shops.

San Diego County Credit Union Poinsettia

Sheraton Hawaii (Honolulu)  Hotel chain.

Little Caesars (Detroit)  Pizza delivery chain

AdvoCare V100 Independence (Shreveport, LA)  Nutrition supplements.

Champs Sports (Orlando, FL)  Sporting goods chain.

Insight (Tempe, AZ)  Business technology supplier.

Military Bowl Presented by Northrop Grumman (Washington, DC)  Defense contractor.

Valero Alamo (San Antonio, TX)  Energy company.

Bell Helicopter Armed Forces (Dallas)  Defense contractor.

New Era Pinstripe (Yankee Stadium)  Sports apparel.

Franklin American Mortgage Music City (Nashville, TN)  Financial firm.

Bridgeport Education Holiday (San Diego)  Online college.

Meineke Car Care (Charlotte, NC)  Auto repair shops.

Hyundai Sun (El Paso, TX--CBS)  Automaker.

AutoZone Liberty (Memphis, TN)  Auto parts chain.

Chick-fil-A (Atlanta)  Restaurant chain based in the Southeast.

TicketCity (Dallas)  Ticket reseller.

Outback (Tampa, FL--ABC)  Steakhouse chain.

Capital One (Orlando, FL)  Financial firm.

Rose Bowl Game presented by Vizio (Pasadena, CA)  Electronics.

Tostitos Fiesta Bowl (Glendale, AZ)  Snack food brand.

Discover Orange (Miami)  Credit cards.

Allstate Sugar (New Orleans)  Insurance.

GoDaddy.com (Mobile, AL)  Domain name registration.

AT&T Cotton (Arlington, TX--Fox)  Communications.

BBVA Compass (Birmingham, AL)  Financial firm based in the Sunbelt.

Kraft Fight Hunger (San Francisco)  Food giant teaming with anti-hunger organization.

Tostitos BCS National Championship Game (Glendale, AZ)  See Fiesta Bowl.

We did not include the following, for the simple reason that they don't have title sponsors:  New Mexico Bowl (Albuquerque), Texas Bowl (Houston), and the Gator Bowl (Jacksonville, FL).