The new NFL logo went into use at the 2008 draft. (Photo credit: Wikipedia) |
Erasing at least some of the doubts about the new Minnesota Vikings' stadium's ability to land national attractions, the National Football League awarded its 2018 Super Bowl to Minneapolis.
This is Minnesota's second shot at the Big Game, which they last hosted in 1992. Back then, the since-demolished Metrodome was considered state of the art enough for the NFL to put its championship game in a city that's colder than, let's say, Miami or San Diego in the winter.
This time, Minnesota's competition was Indianapolis and New Orleans, both of whom have hosted Super Bowls in more recent years. The fact that the Vikings successfully convinced (to put it mildly) the Minnesota legislature to help fund the new stadium was reportedly a deciding factor.
The other factor is that the NFL is no longer averse to putting its biggest game in colder climates, now that the season has been pushed into February. The success of the last Super Bowl had to do with two things: It was held outdoors, and it was played near New York City. The league has yet to announce any more such games, so the move to an indoor stadium in Minneapolis should be considered a hedged bet. Besides, how often can you get lucky outdoors without a snowstorm or an arctic blast messing things up?
Come February 2018, the Twin Cities will be on NFL lockdown. Besides all the freebies (also known as "financial considerations") the league is getting from the state just to host this shindig, every hotel and restaurant in the area will be packed with league officials, corporate sponsors, media and other hangers-on.
What's in it for the general public, besides watching the game on the big screen? Not much, aside from a few bones the league is going to toss them with "The NFL Experience", or something like that. Only one percent will be able to see the game in person, and that's if you're fortunate to win a special ticket lottery. For all you stadium haters out there (and you know who you are), the taxpayers' bill for the Super Bowl won't be revealed until after the game has been played, if at all. That's to avoid rioting in the streets, we suppose?
The people who run the glass palace tell us that they're going to bid for more events in the future, to fill in the time between Vikings games. Such as a men's basketball Final Four, a Major League Soccer franchise, or a major convention. Right now, they should focus on what the stadium is going to look like once it's built by the 2016 NFL season. If it really does become a white elephant, would it be worth going into on a cold day in February?